November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lululemon Invests in Bio-Based Nylon Maker Genomatica

Consumers are making it increasingly clear that when it comes to apparel brands, the qualities of being fashionable and environmentally conscious are equally essential–it’s no longer an either/or choice. As a recent Adweek-Morning Consult poll found, 65% of consumers say sustainability is important when deciding what to wear. Lululemon hopes to demonstrate its commitment to…
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