For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing cousin. Of course, b-to-b marketing mattered. But it typically lacked the scale, glamour and creativity of business-to-consumer marketing. If one is asked to name a cutting-edge campaign, the ones that come to mind are from iconic consumer brands such as Nike,…
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In a world where nearly everyone is always online, there is no offline.
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