Many marketers treat personalization purely as a technological challenge. It’s not completely off base to think that way. After all, nothing can be done without the technology that enables delivery of customized messages to designated targets. However, there is danger in that line of thinking. One may consider the mission accomplished when some fancy personalization…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware