Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $ 100 million in commitments, the company said today. Top line That $ 100 million in commitments represents a four-fold increase from the upfront commitments Vizio secured a year ago. That increase was driven by enterprise-level buys from six major agency…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run