Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in… Continue reading »
The post DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public appeared first on AdExchanger.
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