The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order… Continue reading »
The post You Down With OTT? The MRC Says It’s Now CTV appeared first on AdExchanger.
More Stories
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows