Pie Warmer named world’s best outdoor ad

SYDNEY, Tuesday: BestadsonTV guest judge Juan Pablo Valencia (of FCB Kazakhstan) has named DDB Aotearoa’s MacKenzie Pies NZ’s Biggest Pie Warmer as the best outdoor ad in the world.

Valencia said: “I have always celebrated advertising that not only says a message but reflects it in concrete actions. In this case, the brand and its message become an everyday part of the city, helping people to feel better about the brand. Like a warm hug!

“DDB has managed to get out of the typical traditional OOH (with a printed message that nobody can see) for one that is interactive and very connected with the brand.”

“Even though this type of ad is not really new, I like the approach and its interaction.

Once again, I celebrate the effort of the team behind it to have managed to get out of the typical traditional OOH (with a printed message that nobody can see or read normally), for one that is interactive and very connected with the brand.

• More here
• Valencia’s Linkedin page: linkedin.com/jpvalencia
• mad-daily.com/life-of-pie