How Consistency Helped Alaska Airlines Ascend From Pandemic Turbulence

How do airlines protect passengers during a pandemic without sacrificing their company’s spirit? It’s a delicate safety dance. Since Covid-19’s arrival, Alaska Airlines has banned more than 700 people–including an Alaska state senator–from flights for violating safety policies. It’s also made playful distance markers, choreographed ’80s parody videos and extended frequent-flyer perks. As the holiday…
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