Tech coup

AUCKLAND, Today: VMLY&R NZ has announced a partnership with Australian-based technology company oobe, which provides “cutting-edge” technology, security and end-user computing products and services to some of Australia’s largest public and private organisations – the Australian Government (including Defence and Intelligence), Flight Centre, CUA Banking Insurance and Suncorp).

oobe ANZ digital & comms manager Lisa Gregory said: “We’ve thoroughly enjoyed the process of engaging with the VMLY&R team.

“They’ve made a huge effort to understand the intricacies of our business and their robust strategic thinking coupled with their deeply collaborative development processes, we believe, will hold us in good stead as we look to grow our local and regional offering.

“They are an incredibly exciting client and we are thrilled to bring them into the VMLY&R fold.”

VMLY&R NZ will be our full-service agency partner, including business, brand and campaign strategy as well as all creative, production and media services.

VMLY&R Auckland managing partner James Johnston said: “We’ll be kicking off our partnership with oobe immediately, finalising the brand and business strategy before moving in creative and campaign production for their specific products and services.

“We have big plans to work in close partnership with the oobe team to realise and accelerate their business growth through creativity and technology. We’ll be helping them to bolster their service and product offering as well as retain their market edge. They are an incredibly exciting client and we are thrilled to bring them into the VMLY&R fold.”