November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

MassMutual Celebrates 4th Year as NHL Partner With New TV, Social Spot

MassMutual marked its fourth year as the official life insurance and retirement planning partner of the National Hockey League with a new spot featuring Alex Ovechkin and Nicklas B?ckstr?m of the Washington Capitals along with Ovechkin’s wife, Nastya. Grey developed the spot in partnership with MassMutual, the NHL, the National Hockey League Players’ Association and…
Adweek Feed