Adland Has Oil on Its Hands—Now Is Its Chance to Makes Things Right

The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for BP. Yep, just like diamond engagement rings, George Foreman Grills and Father’s Day, your carbon footprint was a strategy cooked up by Adland to shape demand and to sell more stuff. More than 15 years…
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