The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for BP. Yep, just like diamond engagement rings, George Foreman Grills and Father’s Day, your carbon footprint was a strategy cooked up by Adland to shape demand and to sell more stuff. More than 15 years…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company