December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

John Lewis’ Much-Hyped Christmas Ad Gets Back to ‘Joyful Escapism’ of Earlier Seasons

John Lewis’ Christmas ad has long been a key moment in the British holiday calendar, but amid the turmoil of Covid-19 and the supply chain crisis, its latest installment is an attempt to return to the joy of earlier seasons. The British retailer’s highly anticipated Christmas campaign, released on Thursday, is a story of escapism….
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