November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Saks Debuts a Slate of Livestream Shopping Events for the Holidays

Saks, the ecommerce spinoff of the eponymous department store, is beefing up its livestream shopping experience just in time for the holidays. The company unveiled a slate of one-time streams for its Saks Live platform that will feature stylists, lifestyle bloggers and other influencers discussing holiday gift-giving and party planning. Like other programming on the…
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