November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

10 KFC Campaigns That Defined the Brand’s Wieden+Kennedy Era

In advertising, all relationships are destined to end. Unlike a marriage, the goal of a client-agency bond isn’t so much eternal loyalty as it is maintaining a productive run as long as possible (which generally means until a new CMO comes in). So after announcing it will drop out of the crowded pitch for the…
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