AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework, a live shopping and video ad tech company that works with brands and merchants to create TikTok-style videos featuring products with direct sales and add-to-cart functionality. Terms of the deal were not disclosed. Firework was… Continue reading »
The post AMEX Invests In ‘Shoppertainment’ Startup Firework, As Merchants Push For Video Commerce appeared first on AdExchanger.
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