The magic of Christmas can fade as you get older, but McDonald’s wants to inject the season with more childhood wonder as it marks the fifth anniversary of its “#ReindeerReady” campaign. Created by Leo Burnett London, the brand’s ad tells the story of the lifelong bond between a girl and her imaginary friend. Matilda invents…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller