December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WhizzCo On Why Content Recommendation Needs A Shakeup And A Makeover

Content recommendation doesn’t have the best reputation. It’s primarily known for spammy clickbait around the web. But it doesn’t have to be that way, said Alon Rosenthal, CEO and founder of WhizzCo, a startup that allows multiple content recommendation vendors to compete for native inventory so publishers can maximize their yield. Typically, publishers only workContinue reading »

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