Quantum Jump automates Universal Homes

AUCKLAND, Today: The complexity of implementing joined up communication programmes through marketing automation platforms is not for the faint hearted. Universal Homes turned to Quantum Jump to help create customer journeys and creative templates for a wide range of customer experiences.

Lead nurture programmes, home build status updates, site release and new home listings, and many more creative elements and journeys have been brought to life and set up to create an enhanced experience for people connecting with, or ultimately buying from, Universal Homes.

Marketing head PJ Morris said: “At Universal Homes we’re all about creating great customer experiences as we help Aucklanders find homes in modern communities where they can thrive.

“Part of doing this is elevating how we communicate with people who are interested in buying a Universal Home, and then the whole process while houses are under construction and even after move-in. We identified that generally speaking, this is something our industry can do better.”

“We turned to Quantum Jump to help as they have both fantastic insight into how these platforms work and how to create great customer journeys.”

“We turned to Quantum Jump to help as they have both fantastic insight into how these platforms work and how to create great customer journeys, but also their creative has really elevated what could easily be quite functional or repetitive communications.”

Quantum Jump ceo Ben Goodale said: “It’s been a really neat project creating these end-to-end journeys, the complexity of content blocks and creative templates, for different housing developments.

“They celebrate the vibrancy of the local area and Auckland, as well as the homes and the features and benefits.

“This feels very new in category, and it’s been great seeing the first iterations in market and getting great clicks and engagement.”

CREDITS

Client: Universal Homes
Head of Marketing: PJ Morris
Marketing Executive: Tania Vela
Agency: Quantum Jump
CD: Wayne Pick
CD: Drew Ayers
Digital Developer: Justin Biddle
Project Manager: Emma Rogers
CEO: Ben Goodale

About Quantum Jump
Quantum Jump offers heavy duty thinking across marketing and advertising innovation, strategy, creative, CRM/CX/loyalty, marketing management and teams, all geared around better influencing the consumer in this increasingly complex digitally focused world.

• quantumjump.co.nz