The IAB Ball Keeps Bouncing; Alt IDs Must Find The Mainstream

The Trade Winds The balls keep bouncing for advertising lobbyists.  Yesterday’s newsletter cited the IAB’s transition from publisher-focused group to a representative for all internet advertising stakeholders. The decision could open a lane for Digital Content Next, a publisher lobbying group that advocates against the IAB in many instances.  On the flip side, the IAB… Continue reading »

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