The evolution of the customer data platform market can be tracked based on the type of RFPs vendors have received over the years from potential brand clients. Around 2014, it was “sort of a DMP-plus type of RFP,” says Cory Munchbach, chief operating officer at CDP BlueConic, on this week’s episode of AdExchanger Talks. “You… Continue reading »
The post The CDP Market Is Growing Up, With BlueConic COO Cory Munchbach appeared first on AdExchanger.
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