Meta is revamping the objective selection experience when brands create new campaigns in Ads Manager to an outcome-based model, enabling them to choose their desired result, at which point the interface will guide them through the most optimal campaign setup and creation paths to achieve that result. Meta said in a blog post Tuesday that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week