ESports Group Evil Geniuses Plots Branding Evolution Under New Global Marketing Head Krystal Hauserman

After being purchased by Chicago-based investment firm Peak6 in 2019–which was followed by a rebrand the same year, and two logo changes–eSports organization Evil Geniuses is continuing to build up its brand reputation. To better position itself amid the rising popularity of eSports, Evil Geniuses has hired Krystal Hauserman as vice president and global head…
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