Once again, electriclime° and Riot Games have joined forces to produce a second film for the VALORANT ‘Game Changers’ series,...
esports
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major...
Since Russia's invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through...
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods...
After being purchased by Chicago-based investment firm Peak6 in 2019--which was followed by a rebrand the same year, and two...
When lockdowns and social distancing benched most professional sports leagues for long periods and kept fans out of the stands,...
AUCKLAND, Today: NZ-based esports provider Let’s Play Live (LPL) reports that the digital age’s newest entertainment genre is now a...
Ralph Lauren is jumping into the $ 200 billion gaming industry after it dropped a new spot starring Swedish League...
Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help E, Help You Most brands haven’t touched esports...