Mountain Dew is the latest brand to venture into the metaverse with a watch party it’s hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tegel gets heads bobbing with dentsu Aotearoa
Kentucky Derby Horse or Ad Agency: Volume VII
Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans