With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the… Continue reading »
The post ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets appeared first on AdExchanger.
More Stories
Nielsen Gets First-Party Streaming Data Integration Approval From MRC
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO