November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adidas Tweeted 25 Pairs of Bare Breasts to Launch a Campaign for Inclusive Sports Bras

The topic of breast health and its correlating imagery remain fairly taboo–and in some cases, outright banned–within marketing and media. However, sportswear giant Adidas is boldly tackling the issue with a campaign for its reengineered line of sports bras–starting with a tweet that unapologetically shows the wide range of shapes and sizes found in breasts….
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