Tens of millions of Americans likely did a collective double take during the opening minutes of this year’s Super Bowl, when their screens went black but for a color-changing QR code that floated from one edge to another in an imitation of a classic DVD screensaver. The minute-long spot was a bold gambit on the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist