Mango goes bananas for Dole

AUCKLAND, Today: Global fruit brand Dole has appointed Mango Aotearoa to manage its NZ PR, digital and social media marketing.

Dole NZ senior marketing manager Kamilla Camillo said: “Tasked with delivering impactful and engaging brand communications across Dole NZ’s social media channels, Mango’s digital and social expertise will help to strengthen the brand’s presence in the New Zealand market.

“As well as managing Dole NZ’s social media and digital content strategy, Mango will be providing media and influencer relations for projects and product launches.

“The opportunity to have the support of a full-service agency was an attractive proposition.

“Already Mango has been a pleasure to work with, helping to bring a fresh perspective and creativity to Dole’s social and digital space that is relevant to our Kiwi audience.”

“Aside from being a well-respected agency, Mango demonstrated a broad range of expertise. This gave us confidence that they can help steer our brand forward and help us as we work towards achieving The Dole Promise, a global commitment to change that helps people and the planet.

“Already they have been a pleasure to work with, helping to bring a fresh perspective and creativity to Dole’s social and digital space that is relevant to our Kiwi audience.”

“In addition to the Kiwi favourite, Dole Bananas and Bobby Bananas, Dole NZ also supply a range of fresh tropical fruit, including the popular Tropical Gold Pineapple and Dole Paw Paw as well as packaged products.

Mango GM Sean Brown said: “Mangoes, bananas and pineapples are a delicious combo and we’re looking forward to seeing the fruits of our labour – I’m sure we will do great things together.”