Tourism Fiji seeks EOI for global agency partners

With an ambitious strategic plan in place to drive destination growth, Tourism Fiji is searching for agency partners to help elevate Fiji’s global brand profile across the world. 

Over the next three years, Tourism Fiji will look to sustainably grow both visitor arrivals and visitor spend. Its brand will evolve to be reflective of Fiji’s unique identity. Tourism Fiji also seeks to strengthen its digital capabilities by enhancing Tourism Fiji’s presence across all touchpoints using a data-driven approach to create innovative and personalised experiences.

A number of different agencies, across a range of categories, are sought to support Tourism Fiji on this next phase of their strategic journey. Tourism Fiji invites expressions of interest from reputable companies with a proven track record of Brand Creative and Advertising as well as Global Media Buying and a Global Digital Agency to assist in developing and delivering a strategic approach to marketing the destination on an ongoing basis.

The contract period will be three years, with option to renew for a further two years. Subject to grant allocations, Tourism Fiji has a budget of approximately FJD $ 3-5m for creative and $ 10-12m for digital and media spend per annum.

As a key strategic partner, Fiji Airways will also be part of this process, to assess if a shared agency model primarily for Brand Creative & Advertising could be effective for the destination.

This would entail a selected agency being chosen as the agency partner for both Tourism Fiji and Fiji Airways. However, while this is an outcome that has its advantages, it must be made clear that Tourism Fiji and Fiji Airways are separate entities, and free to make their own decisions on agencies of choice.

Learn more, here.

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