No one said ad tech wasn’t complicated. If a brand like Pepsi pays $ 10 to run an online ad with The New York Times, a rational expectation is that the media company gets to pocket the majority of revenue, with ad-tech vendors taking a small fee for processing the transaction. But in some cases, media…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads