November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Record Year for British TV Advertising Spend Propelled by Digital Brands

Investment in British television advertising reached record levels in 2021 at $ 7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium. The figures, based on data from Nielsen Ad Intel, saw an increase of over $ 1.3 billion (1 billion pounds) on the previous year and…
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