Google’s Topics API Raises More Questions Than Answers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner. Amidst fundamental shifts in privacy norms and regulations, Google has introduced Topics. In Alphabet-speak, Topics is a Chrome Privacy Sandbox proposal and “interest-based advertising”… Continue reading »

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