Saatchi & Global Women won Grand Axis and Grand Prix

AUCKLAND, Friday: Saatchi & Saatchi and Global Women won both the Grand Axis and the Grand Prix for TV, Cinema or Online as well as the Special Award for Diversity & Inclusion for International Women’s Day Career Limiting campaign at Axis 2022. 

The dark but humoous film at the centre of the campaign was created by internationally awarded director Anna Mantzaris of Passion Animation Studios, and Saatchi NZ.

Saatchi CCO Steve Cochran said: “It builds on the workplace scenarios Mantzaris conceived for her critically acclaimed short film Enough.

“We are thrilled this work has been so well recognised here at home in the market it was originally created for.

“It’s work we’re all tremendously proud of. Every time it gets attention like this is another opportunity for it to share its message further, which in the end, is what it’s truly about.”

The full awards tally for Saatchi & Saatchi and Global Women included four Golds, a Silver and Bronze in addition to the Special Award for Diversity & Inclusion, Grand Prix and the Grand Axis.

“I love that a child’s fun is at the heart of the idea – the simple stuff of kids being kids and roaming about and exploring the world.”

Saatchi & Saatchi’s full results are:

• Grand Axis – Career Limiting (Global Women)
• Grand Prix 2022 in TV, Cinema or Online 30’ or Below (campaign) – Career Limiting (Global Women)
• Special Award/Diversity & Inclusion – Career Limiting (Global Women)
• Film & Video – TV, Cinema or Online 30’ or Below (Single) – Career Limiting – a tie” – Gold (Global Women)
• Film & Video – TV, Cinema or Online 30’ or Below (Single) – Career Limiting Cookie – Gold (Global Women)
• Film & Video/TV, Cinema or Online 30’ or Below (Single) – Career Limiting Window – Gold (Global Women)
• Film & Video – TV, Cinema or Online 30’ or Below (Single) – Career Limiting Campaign – Gold (Global Women)
• TV, Cinema or Online Over 30’ (Single) – Career Limiting Campaign” – Silver (Global Women)
• Copywriting/Film and Video – Career Limiting – Bronze (Global Women)
• Integrated Axis – In Crazy We Believe – Bronze (Toyota)

CREDITS

Client: Global Women
Creative Agency: Saatchi & Saatchi New Zealand
PR Agency: MSL New Zealand
Media Agency: Starcom New Zealand
Production Company: Passion Pictures
Post / VFX: Sara Salcedo
Director: Anna Malin Mantzaris
Producer: Becky Perryman
Executive Producer: Belle Palmer
DOP: Donna Wade & Jon Muschamp
Animators: Anna Malin Mantzaris, Mark Waring & Tim Allen
Set & Prop builder: Hetty Bax
Costume Fabricator: Kat Probert & Isabelle Riley
Scenic painter: Roy Bell
Audio: Liquid Studios – Craig Matuschka
Music licensing: Liquid Studios
Music: Original composition – Peter van der Fluit

• See also: mad-daily.com/axis-winners-2022

About Global Women
Global Women is a collaboration of New Zealand’s most influential women leaders promoting inclusion and diversity for improved societal and economic growth.

• globalwomen.org.nz
• globalwomen.org.nz/the-motherhood-penalty

About Anna Mantzaris
Mantzaris is a multi-award-winning Swedish animation director. She often works with humour and very tender, human and imperfect characters. Her short films has won over 60 international awards.

• www.annamantzaris.se