Instacart just took its first steps beyond owned-and-operated Instacart media with the launch of a new retail media offering that serves ads on grocers’ sites and apps. The new retail advertising product, called Carrot Ads, is part of a broader ecommerce offering Instacart introduced on Wednesday, which also includes Carrot Warehouses, a warehousing and fulfillment… Continue reading »
The post One Giant Leap For Cartkind: Instacart Takes its Ad Tech Off-Platform For The First Time appeared first on AdExchanger.
More Stories
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury