Hello World!

AUCKLAND, Today: MediaWorks, with CBD-based creative agency Hello, has launched its new style of news & talk radio, Today FM, with a nationwide marketing campaign.

MediaWorks head of marketing Amanda Midgley said: “With the same old voices from both left and right dominating radio shows, Today FM is on a mission to bring a more balanced, forward-looking, positive approach to talkback.

“Our ambition is to redefine news and become the nation’s go-to news platform.

“The brand provides what we believe is a refreshing platform for listeners to join the discussion with a more balanced point of view.”

MediaWorks news & talk director Dallas Gurney has built the business from scratch in fewer than nine months, assembling a talented line-up including Tova O’Brien, Duncan Garner, Rachel Smalley, Mark Richardson, Leah Panapa, Lloyd Burr, Wilhelmina Shrimpton and Polly Gillespie, plus other top tier talent – and luring Paul Henry as the voice of the brand.

“The campaign is currently running across national TV, out of home, radio, print, digital and social media.”

MediaWorks senior marketing manager Lee Gilmour said: “The campaign focuses on what unites us, rather than what divides us.

“We wanted to create a campaign that excites everyday New Zealanders and showcases Today FM as a powerful place for all of us.”

Hello CD Damon O’Leary said: “The campaign amplifies how finding common ground is the best way to move an issue forward, and that Today FM has the platform to help make a difference.

“Dallas and the entire team have been superb throughout the development process and we can’t wait to see the station grow.”

The campaign is currently running across national TV, out of home, radio, print, digital and social media.

• View the tvc below

CREDITS

Client: MediaWorks
Director of News & Talk: Dallas Gurney
Head of Marketing: Amanda Midgley
Senior Marketing Manager: Lee Gilmour
Marketing Manager: Stefanie Gough
Agency: Hello
Strategy Director: Deborah Simpson
Creative Director: Damon O’Leary
Design Director: Matt Hammond
Managing Director: James Polhill
Producer: Nigel Sutton
Production company: Bunker
Sound: Franklin Road
Production company: The Collective Force
Executive producer: Jason Jones
Photography: Toaki Okano