Affiliate Content Is Bringing Brand and Performance Marketing Together

Content’s role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for 40% of affiliate traffic–by 2020, content’s share of traffic had grown to 50%, and in 2021, it was reported content drove 65% of traffic. By our own estimation, content-driven affiliate traffic continues to grow much…
Adweek Feed