Goldfish Encouraged Fans to Hijack Its Iconic Jingle During the 2022 Grammys

How do you make an impression on a night that’s all about music? By placing your incredibly catchy jingle front and center, naturally. For the 2022 Grammys, snack brand Goldfish eschewed splashy visuals for a simple sing-a-long dedicated to its jingle, “The Snack That Smiles Back.” But while the the succinct, six-syllable tune doesn’t exactly…
Adweek Feed