November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s Taskmaster Partnership Falls Foul of Britain’s Ad Regulator

In late October last year, British broadcaster Channel 4 announced that it was to enter a six-week partnership with Google and Avalon, the latter of which created the comedy series Taskmaster. This would see a takeover of an entire ad break each Thursday evening during the broadcast of an episode for the duration of the…
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