Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on reaching younger kids. Sony Group and Kirkbi, which owns 75% of Lego Group, have invested $ 1 billion each in the gaming studio to advance their efforts to shape metaverse content and advertising. Last week, Lego…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads