Contagion launches homegrown Thermomix campaign

AUCKLAND, Thursday: Thermomix have partnered with indie agency Contagion to launch their first homegrown New Zealand campaign We Don’t Cook, We Thermomix.

Contagion won the business in a pitch – the unsuccessful contender was Stanley St.

NZ sales manager Jessica Mitchell said: “Having had a presence in New Zealand for over a decade with a small but incredibly loyal customer and consultant base, Thermomix knew there was huge potential for growth here, they just needed more Kiwis to know about them.

“With all prior brand material coming out of Australia, Thermomix sought out a Kiwi agency to develop a campaign specific to the New Zealand market to gain broad awareness and increase sales this side of the Tasman.”

“It’s an exciting time for Thermomix in New Zealand to show the difference we can make to Kiwi homes and share our Thermomix community spirit more broadly.”

“With all prior brand material coming out of Australia, Thermomix sought out a Kiwi agency to develop a campaign specific to the NZ market.”

Contagion ceo/founder Dean Taylor said: “ We were focussed on getting the right insight to bring the creative to life and after research it was clear that this amazing product is a game changer to the way people cook.

“Peoples’ enthusiasm for it was fantastic. With this in mind, we wanted to get this community of ‘Thermomixers’ talking to NZ about this experience.

“The campaign Launched this month across digital, OOH and social, the campaign, led by a hero 45” spot and a range of cutdowns and supporting assets.

“They capture the energy and excitement of the Thermomix, showing off it’s transformative powers and sparking curiosity by demonstrating key product features and lifestyle benefits.

“To maintain authenticity, all talent used in the campaign are Thermomix owners from across New Zealand and their families.

“This made the campaign even more special as there is an incredible amount of excitement for a homegrown campaign; and the ultimate goal of getting more Kiwi households Thermomixing.

CREDITS (as supplied by the agency)

Client: Thermomix
Creative: Contagion
Media: The Audience Group