In-person events have returned. That means event-based marketing has, too. “Things are coming back healthy and strong,” said T.J. Mathias, national event marketing manager at Tito’s Handmade Vodka, adding that sponsors are seeing record-breaking ticket sales and attendance at many of the events. For some brands in the alcohol industry, which frequently show up at…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
TRA announces new hires, expanding market expertise
Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
Chris Clark makes a splash as Surf Filmmaker of the Year