“This is the way” to keep the candle burning on a 45-year-old franchise. Homesick, the DTC fragrance brand owned by Win Brands Group (WBG), is launching its first Star Wars collection on May 4, which is universally known to the beloved franchise’s fandom as Star Wars Day. Fans–and the people who lovingly indulge them–can sign…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup