MBM strengthens digital leadership 

AUCKLAND, Today: MBM has appointed Kate Grigg – ex FCB NZ – as head of digital media in the Auckland office.

She’ll be leading MBM’s client-facing digital planning team, social media, ad platforms and digital operations disciplines, and will be responsible for delivering the digital media offering across clients.

MBM chief digital officer Emily Isle said: “Joining the MBM team in May, Kate is both an experienced and passionate leader.

“Most recently, Kate was the head of digital marketing at FCB, where she was responsible for driving digital strategy and digital marketing capabilities including end-to-end delivery of digital product, integration of technology, data platforms and ecommerce.

“Kate brings extensive experience from her time in various senior digital roles across FCB, Mediacom UK, UM and Y&R.

“The role immediately fills Emily Isle’s position after she was promoted to chief digital officer following a period of strong growth for the agency.”

“As one of the most awarded digital players in New Zealand, Kate has a talent for creating new, integrated solutions that marry emerging technology and data with creativity. Amongst her achievements has been the Grand Prix for Best Use of Data at the 2021 WARC Awards and gold wins across every digital category at both the Beacons and IAB awards.

“We are thrilled to welcome Kate to the MBM family. She has a wealth of valuable experience across local and international business, is an absolute digital powerhouse and has a unique capability, blending data and creativity to strategically deliver digital work that makes an impact for clients.”

Kate Grigg said: “I’m driven by the challenge of leading digital business transformation for clients across different levels of digital adoption.

“I am really excited to be working with their talented team at MBM, to continue to drive the digital product forward through partner collaboration and data-driven effective solutions.

“The role immediately fills Emily Isle’s position after she was promoted to chief digital officer following a period of strong growth and success for the agency.”

About MBM
MBM was founded in 2010 by Sean McCready and Matt Bale, and became a large independent media agency with over 100 staff in its Auckland and Wellington offices. Now part of Publicis Groupe.

• www.mbm.net.nz