Although the gaming audience is a lot more diverse than many marketers give it credit for, games are still extremely popular with young people, particularly young men. Which is why advertisers looking to reach this often-elusive demo are turning to in-game ads. Video games are a valuable connection to these audiences at a time when… Continue reading »
The post Indy Record Label EMPIRE Taps In-Game Ads To Promote Babyface Ray’s New Album appeared first on AdExchanger.
More Stories
Evnex secures investment to drive expansion and innovation
Consumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women Over 40
TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company