LONDON, Friday: Popster Katy Perry is picking up the mic to deliver joy in a new music video – a foodie-inspired video for her version of the Did Somebody Say – for food delivery platform Menulog.
The ad is for both NZ and AU market. It is the start of a NZ campaign which will see the ad aired widely across NZ media channels (dates and schedule TBC).
Menulog’s Sydney-based AUNZ marketing director Simon Cheng said: “In true Katy Perry style, the new video will see the California Gurl opening her door to a Menulog delivery courier and give a whistlestop tour of her fantastical dolls house-inspired world, complete with elaborate outfits, piano playing puppets, and of course fabulous food.”
“We reckon Kiwis are going to love this new take.”
“Katy Perry brings unparalleled star power and her playful nature matches ours to a tee.
“We reckon Kiwis are going to love this new take. Stay tuned for June 8 for the reveal. Bon Appetit!”
About Menulog
Menulog is an app-based food delivery service offering Kiwis a great choice of restaurants and cuisines across the country
CREDITS
Creative Agency: McCann London
Production: Craft London
Marketing Technology Agency: BYTE/DEPT®
Hero Casting: Talent Republic
Production Company: Radical Media London VFX – Mathematic
Local market social: Connecting Plots
NZ PR: Poem Group, Boyd PR
Media: UM Mediabrands
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