Gravitate, Designworks, Transformative create Stuff brand for advertisers

AUCKLAND, Today: Alongside the reveal of the new Stuff brand identity, the new Stuff advertising website, advertise.stuff.co.nz, went live yesterday.

Digital & design shop Gravitate Auckland’s head of design, Jamie Saint Merat, said: “This was a highly collaborative project with Gravitate leading the ideation, UX prototyping, and high-fidelity interface design work across three breakpoint variants.

“Designworks maintained full ownership over the brand identity throughout, and Transformative were responsible for the project’s development.

“This was an effortless collaboration with a fantastic team across multiple disciplines. It was a great move by Stuff to get these talented teams working together and playing to their strengths.

“The full-team approach continued right up until go-live, with Gravitate providing rigorous testing throughout the build and implementation phase.”

• gravitate.co.nz