November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Saudi Arabia-backed LIV Golf Tees Off Its U.S. Sponsorship Drive—And Ticks Off PGA

LIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little tougher. The newly formed tour debuts in the U.S. this weekend with an event at the Pumpkin Ridge Golf Club in North Plains, Oregon–just outside of Portland. LIV Golf promises eight events consisting of…
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