Birkenstock, the shoe brand known for comfortable yet arguably aesthetically unpleasing footwear, wants the world to know the ugly truth behind its iconic styles and the importance of foot health. That’s why the brand kicked off “Ugly for a Reason,” its first global paid content campaign with T Brand Studios, the content arm of New…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware