Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
The post Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On appeared first on AdExchanger.
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