Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it...
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On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million....
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and …...
NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is...
People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday,...
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies...
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks...
ISpot some cash!TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total...